Time Window
12 months
Launch-stage reporting window.
Anonymized Case Study • Fitness ecommerce
This anonymized case study shows how BKSP used launch-stage SEO, site structure, and category targeting to build search visibility that mattered commercially.
Time Window
Launch-stage reporting window.
Headline Metric
Built from a near-zero search baseline.
Supporting Metric
Commercial outcome supported during the launch cycle.
The Challenge
The brand needed search visibility from zero while supporting a major commercial launch cycle in a competitive category.
Strategy & Execution
The work centered on site architecture, commercial page targeting, category hierarchy, and deliberate expansion of organic keyword coverage tied to demand.
Results Achieved
Over 12 months, the campaign generated +2,617 organic keywords and supported more than $5,000,000 in presale revenue.
Key Takeaway
New ecommerce properties can produce real commercial payoff when search is built into launch strategy from the start.